BRAND STORYTELLING: PUT YOUR CUSTOMERS AT THE HEART OF YOUR BRAND STORY
COMING SOON in 2021: RUSSIAN (May), SPANISH (September), KOREAN (November)
In today’s digital world, the words "story" and "storytelling" are often being misused or misunderstood.
In Brand Storytelling, I want to bring you back to the heart of brand loyalty, consumer behavior, and engagement as a business strategy, revealing how storytelling triggers the emotions that humans are driven by. This book will guide you to assess, dismantle, and rebuild any brand story, enabling you to celebrate and strengthen your success, rather than simply trying to win it.
Brand Storytelling made it to the Best Public Relations Books of All Time
I'm happy to announce that my book, "Brand Storytelling: Put Customers at the Heart of Your Brand Story", made it to BookAuthority's Best Public Relations Books of All Time. BookAuthority collects and ranks the best books in the world, and it is a great honor to get this kind of recognition. Thank you for all your support! The book is available for purchase on Amazon.